Trial → paid
+214%
Product studio & growth agency
We build digital products and the demand that carries them.
Most teams hire a studio to build the thing, then an agency to sell it, and lose six months in the gap between them. We do both under one roof: the product, the positioning, and the growth engine that compounds after launch day.
- 47products shipped
- $62Mmedia managed
- 4.1×median return
01 — The studio
Two disciplines that normally never talk to each other.
Hidden Street started as a two-person build shop taking on the projects other agencies called unscopeable. The pattern we kept running into was always the same: good products failing quietly because nobody had designed how they would be found. So we hired the marketers, sat them next to the engineers, and stopped pretending those were separate jobs.
Engine 01
We build
Small senior teams, two-week cycles, working software in front of real users by the end of the first month. No offshore handoffs, no discovery phase that bills for a quarter and delivers a slide deck. The people who scope your product are the people who write it.
- Product discovery & scoping sprints
- Interface design and design systems
- Web platforms, mobile apps, internal tooling
- Integrations, billing, and infrastructure
Engine 02
We market
Growth treated as an engineering problem: instrumented, tested, and documented. We build the acquisition and retention systems into the product itself rather than bolting a campaign onto the side of it after launch.
- Positioning, narrative, and messaging tests
- Paid acquisition across search, social, and marketplaces
- Lifecycle, onboarding, and retention programs
- Attribution, dashboards, and forecasting
Ship to learn
A live product with fifty users teaches more in a week than a research phase does in a quarter.
Own the numbers
Every engagement reports on revenue, retention, and payback. Impressions are not a result.
Leave it maintainable
You get the repository, the documentation, and the playbooks. Nothing is held hostage.
02 — Services
Six practices, one team, one invoice.
Engage any single practice on its own, or run the whole stack together, which is where the compounding actually happens.
01
Product design & build
From whiteboard to production. We take an idea or a stalled internal project and turn it into software people can pay for, usually inside eight weeks.
- Discovery sprints
- UX & UI
- Web & mobile
- Design systems
02
Growth engineering
The unglamorous machinery behind good conversion rates: landing page systems, onboarding funnels, pricing experiments, and a testing cadence that does not stall in month two.
- Landing systems
- Experimentation
- CRO
- Onboarding funnels
03
Performance media
Paid channels managed against payback windows rather than vanity ROAS. Heavy creative volume, ruthless budget reallocation, weekly written analysis.
- Paid search
- Paid social
- Creative testing
- Budget modelling
04
Lifecycle & retention
Acquisition is rented; retention is owned. We build the email, SMS, and in-product messaging that turns a first session into a second month.
- Email & SMS
- Activation flows
- Churn recovery
- Loyalty
05
Brand & content
A clear sentence about what you do beats a clever one. We find the positioning, then build the editorial and organic engine that compounds behind it.
- Positioning
- Narrative & voice
- Editorial systems
- Organic search
06
Data & attribution
Warehouse-native tracking that survives platform changes, plus the incrementality testing that tells you which channels are actually causing revenue rather than reporting it.
- Event architecture
- Dashboards
- Incrementality
- Forecasting
03 — Selected work
Built, launched, and still growing.
Three engagements that show the full loop, from an empty repository to a marketing engine someone else can now run.
A reconciliation tool with strong retention and a broken front door: visitors understood the pricing page but not the product. We rebuilt onboarding around a five-minute first reconciliation, rewrote the positioning around time saved instead of features shipped, and rebuilt paid search against payback rather than lead volume.
- +214%trial to paid
- −38%blended CAC
- 11 wksto launch
A ceramics studio selling beautiful objects through an interface that undersold them. We rebuilt the storefront around editorial product pages, launched a creative testing program with twelve concepts a month, and put a post-purchase program behind it that turned one-off gift buyers into repeat customers.
- 3.4×blended ROAS
- 62%repeat rate
- +88%revenue per session
A two-sided freight marketplace that existed as a spreadsheet and a waiting list. We built the platform, named it, and seeded supply with a programmatic content engine covering nine hundred lane pairs before the first sales hire ever picked up a phone.
- $1.2MARR in 9 months
- 48korganic sessions / mo
- 0→1built from scratch
The scoreboard
Across every engagement since we opened the doors.
0
Products shipped
0
Media managed
0
Median return
0
Median time to launch
0
Clients still with us at 12 months
0
Experiments run
04 — How we work
Five phases. Nothing hidden but the name.
Same shape whether we are building from nothing or fixing a launch that already happened. You always know what week you are in and what lands next.
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01
Recon
Week 1
We interview your customers, audit the funnel and the codebase, and pull the numbers apart. You get a written diagnosis of where money is leaking before we propose a single deliverable.
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02
Blueprint
Week 2
Scope, sequence, and success metrics agreed in one document. Fixed price, fixed dates, explicit list of what we are deliberately not doing in this phase.
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03
Build
Weeks 3–8
Two-week cycles with a working demo at the end of each. Marketing infrastructure and analytics go in as the product goes in, not as a follow-up project.
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04
Launch
Week 9
Positioning, pricing, channels, and creative live at once, with a deliberately small budget for the first fortnight so the early learnings are cheap.
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05
Compound
Ongoing
Monthly experiment roadmap, weekly written reporting, quarterly strategy resets. This is the phase most agencies skip and it is where the returns actually come from.
05 — Capabilities
The tools we actually use daily.
Not a logo wall of everything we have ever touched. This is the working kit, and we will happily work inside whatever you already own.
Build
- TypeScript
- React & Next.js
- React Native
- Node
- Python
- Postgres
- Stripe
Design
- Figma
- Design tokens
- Storybook
- Motion prototyping
- Accessibility audits
Acquisition
- Google Ads
- Meta
- YouTube
- Programmatic SEO
Lifecycle
- Klaviyo
- Customer.io
- Braze
- Attio
- In-product messaging
Data
- BigQuery
- Snowflake
- dbt
- Segment
- PostHog
- GA4
- Looker Studio
Experimentation
- Statsig
- GrowthBook
- Optimizely
- Hotjar
- Geo-lift testing
06 — Engagements
Three ways to work with us.
Fixed scope, fixed price, no hourly billing. If a project runs long because we misjudged it, that is our problem to absorb, not yours.
Product sprint
from $18k4–6 weeks
One focused build. Validate an idea, ship a v1, or fix the part of an existing product that is quietly losing you customers.
- Discovery & written diagnosis
- Design and build to production
- Analytics instrumented from day one
- Launch checklist and handover
Most common
Growth partner
from $9.5kper month
An embedded team running build and marketing together on a rolling monthly basis. Most clients start with a sprint and move here.
- Dedicated senior pod, no juniors billed as seniors
- Continuous product development
- Paid, lifecycle, and organic managed together
- Weekly written reporting, monthly roadmap
- Rolling 30-day terms after month three
Venture build
Fee + equityselective
We take a reduced fee and a stake, and act as your product and growth function until you have hired your own. Two or three of these a year.
- Co-founding level involvement
- Full build, brand, and go-to-market
- Hiring support for your first team
- Structured handover at series A
07 — Clients
What it is like on the other side.
They rewrote our onboarding in three weeks and then spent the next month proving it worked. I have never had an agency volunteer a metric that made their own previous work look bad.
We came for a storefront rebuild and left with a repeat purchase program nobody had thought to ask for. Revenue per session nearly doubled and I still understand exactly why.
Hidden Street was our entire product and marketing team for nine months. When we hired in-house, the documentation was so complete that onboarding took a week.
08 — Journal
Notes from the work.
What we are learning, including the parts that did not work. Published monthly, no gated PDFs.
Your onboarding is your best paid channel
A breakdown of eleven onboarding rebuilds and why activation work reliably beats another 20% on the ad budget.
Read the noteWe stopped trusting platform ROAS for a quarter
What geo-lift testing told us about three clients' paid social, and the budget decisions we reversed because of it.
Read the noteThe eight-week product, honestly assessed
What genuinely fits in a first build, what we have wrongly promised before, and how we scope around that now.
Read the note09 — Questions
Before you email us.
Often, and it is about half our work. We start with a two-week audit so we can inherit the product honestly, including a written list of the things we think need fixing before spending money on traffic.
A pod of three to five senior practitioners, named in your proposal, working on no more than two accounts each. There is no account manager relaying messages between you and the people building.
Sprints start at $18k. Ongoing partnerships start at $9.5k per month and most sit between $15k and $30k depending on how many practices are running. Media spend is separate and always paid directly by you.
Usually two to four weeks out. We keep one pod deliberately unallocated for urgent launches, so tell us if you are up against a hard date.
You do, from the first commit. Repositories, ad accounts, analytics properties, and creative files are all in your name with us added as collaborators. Ending an engagement takes an afternoon.
Yes. We do not take pure staff augmentation, we do not bid against five other shops on a spec brief, and we will not run acquisition for a product we think is not ready for it. We would rather say so in the first call.
10 — Start here
Tell us what you are building.
Send a couple of paragraphs about the product and where it is stuck. You will get a reply from a practitioner, not a sales team, usually within two business days. If we are not the right fit we will say so and point you somewhere better.
- Email hello@hiddenstreetdigital.com
- Studio Portland, Oregon — remote-first across four time zones
- New work Taking on projects starting next quarter